KAJIAN POTENSI DAN PELUANG EKSPOR ROTAN INDONESIA (Study on the potential and opportunity of Indonesian rattan export)

Abstract

The purpose of  this Study  18  to obtain information concerning the Indonaian  rattan market share  and analyze a .trategy needed  for developing market in effort to increase lndonaian  share  in world market.

The analysis  reveal that current lndonaian  market hare iB mil.relatively low (<  19'); and the billlat  ah.are  iB on the commodity group which hOB tlte loweat market pofential t.e. inatti111/lampitof rattan. In (act other commodi~  group uch aa iattan furniture, and baketry  have a wider market to panetrate. The availability of raw material, as suaeeted by thiB lhuly  convinca  the poaibility  of  eJOf)anding  the rattan  indudrie&       .

7b  develop lndoneSian market hare, however, the following factors are needed to emphasize :    (1) e:Kport priority ahould be foc.,;..d on to •the  llighut   co111uming country, (2) the quality of product. should be improved and (3) in the lorwer term. to broaden international market network.