KAJIAN POTENSI DAN PELUANG EKSPOR ROTAN INDONESIA (Study on the potential and opportunity of Indonesian rattan export)

Kirsfianti L Hariwibowo

Sari


The purpose of  this Study  18  to obtain information concerning the Indonaian  rattan market share  and analyze a .trategy needed  for developing market in effort to increase lndonaian  share  in world market.

The analysis  reveal that current lndonaian  market hare iB mil.relatively low (<  19'); and the billlat  ah.are  iB on the commodity group which hOB tlte loweat market pofential t.e. inatti111/lampitof rattan. In (act other commodi~  group uch aa iattan furniture, and baketry  have a wider market to panetrate. The availability of raw material, as suaeeted by thiB lhuly  convinca  the poaibility  of  eJOf)anding  the rattan  indudrie&       .

7b  develop lndoneSian market hare, however, the following factors are needed to emphasize :    (1) e:Kport priority ahould be foc.,;..d on to •the  llighut   co111uming country, (2) the quality of product. should be improved and (3) in the lorwer term. to broaden international market network.

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Referensi


Anonymus, 1988. Komekwenai Larqan Ebpor Rotan Setengah '1adi. Kompa8, tang1al 6 Juli 1988, halaman 4. 1988. Men1ataai Dampak Negatif Larangan Ebpor Rotan. Suara Karya tangal 11 November 1988, halaman 4. BPEN, 1988. 1-ofil Prociuk Kerj8881D8 )Wtan dan Anya• man (ldentifikaai Potenai Ebpor ). Departemen Perda• l&Dl&Do Jakarta. IHendrata,, P.G. 1988. Laranlan Ekipor Setengah Jadi Mencetak LABA, mengelak HALA. Buuin.es Newa No. 243/Tahun-V. Hal. lc-lOc.Sbalobo, AM. 1989. Tata N"1&1a Rotan Perlu Dibenahi.Kompu tanaal 3 Januari 1989, ~




DOI: https://doi.org/10.20886/jphh.1990.8.2.49%20-%20%20%2054

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